Traditional Marketing Versus Internet Marketing
Today the whole world is a global village, and it is the dream for any commercial enterprise to have a footprint across the globe. Today the Internet explosion has made this just possible. However, for any global reach, the marketing policy of the commercial enterprise plays a significant role. With changing times, the methodology of marketing is also changing, and today it is more about Internet Marketing or Online Marketing or E-marketing and marketing professionals are today having this unique avenue to get their share of profits.
The basic rule of any marketing strategy is to create new customers and retain old customers, build brand awareness after a thorough survey of the market which includes demography, market needs, target market, and many more factors require for complete market research to build a successful marketing strategy.
The traditional model of marketing is costly and requires large inputs. This includes marketing products on such mediums as Television, Radio, Print [newspaper, magazines, etc.], Outdoor and many other media. The most significant disadvantage of traditional marketing is that it requires substantial investment and the results are not forthcoming instantly. The findings come after a period and by then the product is as good as dead since no remedial measures are possible.
On the other hand, Internet Marketing is much quicker and an economical method of marketing any services or products. Internet Marketing involves some heads, each with its importance and is inseparable. This includes various services like
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE MARKETING (SEM),
EMAIL MARKETING,
SEO COPYWRITING,
WEB DEVELOPMENT
PAY PER CLICK (PPC) ADVERTISING
BANNER ADVERTISING
DIRECTORY SUBMISSION
BLOG WRITING
Internet Marketing is very inexpensive and speedy way to promote the product. Conventional Marketing is very costly and takes a hell of a time to develop the product. Internet Marketing is beneficial for helping product globally without any additional cost while it is very lengthy and expensive process for traditional marketing.
