SEO tips fior 2018 -2

In the last post, we talked about how to improve the site’s engagement. I also spoke about Bucket brigades which are a technique of capturing a reader’s interest and keep them keep viewing your page. Today I will talk about the pyramid method of copywriting. Put the best information, the most important and valuable information on the top and then the rest of the story with each line followed by the less critical data.

One essential element in the SEO process is reducing the bounce rate. What is bounce rate? They are visitors who land on a website but leave without any interaction. Bounce rates could increase if the site has poorly designed landing pages. There are tools which gauge the viewer’s reactions. One such device is Crazy Egg which helps to understand user experience with aids like HEATMAPS, SCROLLMAPS, CONFETTI, and OVERLAYS. While HEAT MAPS help to figure out how many users clicked on a particular website, SCROLLMAPS details how far the visitor has gone on the specific site. With this data, one can quickly identify the flaws in the website and make amends accordingly.

Another excellent tool which was created by Dan Stocker is Optimizely. Optimizely is a data-driven method to test the usability and engagement of a website. The most significant advantage of this app is that the creators of the website can easily understand the effects of the tiniest changes they make on their site. The most significant advantage of Optimizely is that it does the work which a whole team of UX designers and researchers will require hours to complete.

Another critical tool which works almost on the same methodology is Optimize by Google Analytics. It assists marketers in increasing interaction and capitalizes on customer engagement and conversion. It is a free version and is very user-friendly software and effectively engages with Google Analytics also.