Designing positive user experience

Optimism runs this world. Positive user experience, positive emotions, happy employee, positive working environment are all words which we increasingly hear during board discussions of any corporate house.  Today most enterprises are designing products for positive emotions. The usual questions while designing any product are –Does this application work, or does this application work for you? Today a third question which is increasingly being asked is –How does our product make you feel?

A positive feeling makes the users coming back time after time. It is all about brand loyalty and today enterprises are realizing the importance of making products for positive emotions.

Emotions is the key

Enterprises are increasingly looking at ways to design positive emotions which can keep users happy. Any app which evokes negative emotions will have less chance of becoming a success than one which evokes a pleasant feeling and joy. A recent discovery by a neuroscientist Antonio Damasio strengthens the belief that emotions have a role to play in making decisions. Studying people who had damage to that part of brain where emotions were generated, he discovered that all persons had one trait in common-they were not able to take decisions.

Designing a product which evokes positive emotions is complex and not everything is right for every brand.

Imperfection or Anomalous design

Imperfection or Anomalous is an important part of the design process. To err is human and this little imperfection gives a human touch. A very good example of this is the artificial diamond which when created is perfect with all the lattices in place and absolutely no impurity. However this perfection makes an artificial diamond ordinary. On the other hand, a natural diamond has that much impurity which makes it different and gives the stone the different colors. 

Humor

The most difficult emotion to generate in a person is that chuckle, grin, laugh or hilarious laughter with the degree of difficulty increasing in the same order. Research has revealed that humor triggers a part of the brain to release hormones such as dopamine, serotonin, and endorphins.