Pinterest and Online Marketing

Pinterest the online platform for images was launched in 2010 and has shown great growth and last December crossed 7 million visitors which is a big jump from 1.6 million in September. As the traffic increases so are the opportunities for commercial enterprises to milk profits from this platform. The site is generating more traffic to the websites than YouTube, Google+ and LinkedIn combined

Why is everyone waking up and taking notice of Pinterest. It allows users to tabulate images for specific categories. When someone “pin” something unique other visitors sees it and like it, re-pins it to their own board. Just like Facebook posts , Pinterest posts can go viral. How can an enterprise use Pinterest ?

Any business enterprise can post pictures of its products on Pinterest and link them back to their website. Media users promote their products in a unique way. Popular Foods pins pictures of delicious food and images of recycled products to encourage the public to be Eco friendly.  Already many houses have reported a surge in sales and Pinterest is driving buyers to websites.

Useful to Promote your Business :

If you are a small business enterprise, Pinterest can become a very useful tool to promote your business and products to potential customers. One can create pinboards for the products according to the category and link it back to the websites. One can also attract potential clients  by creating boards with tips, tends or host contests like pin to win. There many examples of enterprises who have created boards and raked in visitors in thousands with vibrant information on the board.

Pinterest has today become a visual and vibrant social media platform that’s sort of like digital scrap booking. If you are not using this platform for business, you are losing out something. Recent surveys have revealed that 87 percent of Pinterest users have bought a product because of the site.