SEO Benefit of getting a SSL certificate
SSL can be defined as a security feature which encrypts the data which is exchanged between the web server and the browser. This is a very common feature in e commerce and websites which deals with sensitive data such as credit cards or social security numbers. SSL is an acronym for secure sockets layer and is very secure node of transferring data between server and browsers. The transactions are kept private and inaccessible for any outsider by the use of encryption. Google and other search engines have publicly vouched for the SSL encrypted websites and said that it preferred such encrypted sites. There is a general assumption that SSL is a factored component of their ranking algorithm.
Today a number of commercial enterprises are using SSL because of its SEO benefits which help it to get preference over other websites. It is very useful for small business houses because by investing a small amount and encrypting data to obtain the benefit of better ranking by the search engines. Search Engines prefer sites that have SSL encrypted websites and it shows that the site cares for the security of the users and their data.
Some of the benefits of having a SSL encrypted websites include
- The Page load faster and there is quicker entrance to your website.
- Encryption –Ensures protection of data
- Legality –A SSL certificate is a sure sign that the site is legitimate and trustworthy and safe for conducting business.
How to utilize SSL for SEO
One can take the services of SSL distributors like RapidSSL, GlobalSign, DigiCert, InstantSSL or SSLs to get the best deal. The price varies according to the terms and conditions sought by the company. One can also get a free SSL certificate from CloudFlare service or Let’s Encrypt.
