WEB DEVELOPMENT ADVANCES IN 2018 -2

It is now a known fact that Mobile browsing has long since surpassed desktop browsing. Today most of the users prefer to order their orders on the smartphone. Web designers in the past were in a fix unable to comprehend how they should adapt to this new development.  How one could fit a menu and submenu on a small screen.

Mobile designs have now matured and the menu has been miniaturized to fit in the small screen. Gone are the huge pictures and today icons does the same job in less space and are easily understood by the common man.

Custom illustrations

Illustrations are a great way to create images which speak and spread the message across. They add a friendly and playful element of fun on to the site. Today we have experts who can customize and literally tailor an illustration according to the brand’s tone.

This trend is very conducive for commercial enterprises. It can reposition brands which are considered too prude and Victorian with something which is more fun and energetic. Illustration can increase the brand value of any company’s identity.

Large, thick typography

Typography is a tool which can create character as well as emotion and set the tone for the site to transmit important information. With each day, the resolution abilities of the devices are getting higher and sharper and it is becoming easier to read. The size and the quality of custom fonts are increasing. With the exception of a few browsers, numerous browsers are compatible with hand-made typefaces that are enabled by CSS for web browsers.

For Web pages, headers are important SEO elements and impactful headers spun out of creative typefaces are an important addendum in attracting business. Another important change which was seen in 2017 was introduction of asymmetrical and unconventional ‘broken’ layouts. The trend is still going strong in 2018.