When should a website be redesigned?
The website is an integral part of any commercial enterprise. The site has become an inseparable part of any business operation and helps in spreading your business beyond nation boundaries. Therefore it is imperative for any business enterprise to design the website with the latest trending graphics and user-friendly features. Technology is changing rapidly, and the shelf life of any product is very short. What is trending today becomes obsolete tomorrow. So when did you give a facelift to your website last? How does your website fare against your competitors?
Website designing is a dynamic and ever-changing process. One needs to redesign the website to keep in line with current trends and ease of operation for the user. Only then will a business enterprise survive in the competitive world.
Is it time to redesign a website?
Three years is pretty long time for any website to be redesigned. Better still if you do a thorough review of the contents of the site every two years. Check how much percentage of the content is search engine friendly. You may need to update your site with new SEO friendly content.
Also, compare your website to your competitor’s website. If you honestly find your site less critical vis a vis your competitors site it is time to go for a revamp of your site.
What is the need to redesign a website?
The website is synonymous with Corporate Image, and if the website is not providing information related to its products or the services it is offering, the website is useless and can do more harm to the corporate interests. The website should be informative and also creative.
Fine tune for Friendly Navigation
Time is always a premium, and the net users are one of the most impatient lots. Therefore if your website is not appropriately fine-tuned to provide user-friendly and quick navigation your business prospects are doomed.
To generate natural traffic:
One of the vital prerequisites of a good website is that it should be ranked high on the search engine result pages with search engine optimization. Websites need to be redesigned continuously for changing SEO parameters.
A redesign is needed to increase sales and at the same time to retain the older clientele. The website must be designed to take the company ideals and vision forward and portray them in a simple and easily understandable language.
