Why is Visual Content most important while designing a website

The basic aim of any website is to attract visitors and also make them stay on the site   for a longer time. The website must be designed in a way which attracts the viewers’ attention. Today’s world is dominated by the digital media, Facebook, Instagram,Pinterest and so on. In all these platforms photography plays a very important role in attracting visitors to a particular website.

Our brain is a processor which observes analyses and retains data and 90% of data or information which is processed by the brain is visual. Visuals are better received and assimilated by human brain. Therefore any data or information is better communicated if it is in the form of an image. It also means that an average netizen who skims across the web, often stops when he sees an image or picture.

Data obtained in studies reveal that having videos on the landing page can increase the conversion rates by over 86 percent. Conversion rates increases with addition of simple images. Any business today cannot afford to neglect its social aspects and such platforms are becoming more and more important for business SEO. Visual content is smart business.

Commercial establishments which use info graphics in their marketing strategies saw an increase of 12% traffic when compared with sites which do not. Info graphics increases brand awareness and also helps better audience penetration.

Posts containing more visuals attract visitors, have more comments, and increased engagements than a normal post without visuals. Consumers are more likely to click on sites which have more images in the search results. One could use an icon or a logo or better try alt tagging the images with the product names to get an edge over competitors. A recent study revealed that 67% of consumers opt for products with meticulous images than poring over .product information. Visuals are a means of showcasing your product without telling them about their product. There has been a sharp increase in blog articles with eye catching visuals instead of information laden articles. So strive to use more visuals and infographics to get your message across more crisply and quickly.